04 / Product & Packaging
Bring your brand into the everyday.
Connect your product and packaging to the path from storefront to order. AVM coordinates the creative and launch work; production partners make and ship.
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Services & capabilities
What we can do together.
Start with a label, packaging concept, or connected product launch. We can help with product choices, artwork, your store, and the order path. Production partners make and ship; AVM coordinates the agreed work.
Choose one service or connect several. Your proposal defines the work and deliverables.
Product selection & launch planning
Choose products that suit your audience and brand, with a clear view of the cost to bring them to market.
- Product range & purpose
Define what the collection needs to do, who it serves, and which products deserve a place in the first release.
- Blanks, materials & fit
Compare available garments or objects for fabric, construction, sizing, intended use, and how the brand should feel in someone’s hands.
- Colors, sizes & variants
Select a manageable range of options, checking supplier availability and how each variant connects to its listing and stock-keeping unit.
- Print & embroidery methods
Match the artwork to supported decoration methods, placement areas, thread or ink options, and the limitations of the actual production partner.
- Provider & cost review
Review unit costs, sample charges, production locations, shipping options, and platform fees so the owner can make informed product and pricing decisions.
Possible outcomeA selected product range with documented options, supplier constraints, and a practical launch scope.
Product graphics & artwork preparation
Bring your identity onto products with care for scale, placement, materials, and production.
- Product design applications
Develop graphics, typography, or brand placements that make the selected products feel like a collection.
- Placement & proportion
Explore how the design sits on each surface, considering seams, print areas, viewing distance, and differences between product sizes.
- Color & decoration adaptations
Prepare suitable artwork variations for the agreed product colors and production methods, accounting for supplier rules and changes in material appearance.
- Production artwork files
Prepare exports to the provider’s supplied dimensions, resolution, format, and placement requirements, with clear file names and versions for review.
- Product presentation mockups
Create visual previews for review and listings. Use physical samples to judge the finished product.
Possible outcomeAn agreed set of product applications and organized artwork prepared for the selected production route.
Labels & packaging design
Connect the product, packaging, and information in formats your supplier can produce, with a system for the chosen variants.
- Label layout & hierarchy
Arrange the brand, product name, supplied specifications, and other approved information so the label is clear at its actual size.
- Packaging concept direction
Explore the visual treatment of the agreed package, insert, sleeve, or other supported format, considering how the product is presented and opened.
- Artwork on supplied specifications
Apply the design to confirmed supplier dimensions or dielines, respecting trim, fold, bleed, and safe areas provided for the production method.
- SKU & variant consistency
Build a clear relationship between the agreed product variations, with consistent layouts and deliberate changes to names, colors, sizes, or supplied details.
- Proofs & information approval
Prepare artwork for review, resolve agreed amendments, and obtain owner approval of supplied product information before files go to the production partner.
Possible outcomeApproved label or packaging artwork for the defined formats and variants, with clear production specifications.
Sampling & production coordination
Check key decisions through samples before launch. You approve the product; the production partner makes it.
- Sample order planning
Identify which products, methods, or variations need checking and coordinate the sample order with the owner’s provider account and agreed funding.
- Fit, material & finish review
Review sample photographs and owner feedback on sizing, fabric, construction, decoration, and packaging against the intended direction and provider specifications.
- Artwork & specification adjustments
Resolve agreed changes to placement, scale, color treatment, or file preparation, and identify when another sample is needed before approval.
- Approval records & versions
Record the selected product, artwork version, sample feedback, and approval so the storefront matches the approved configuration.
- Production partner handoff
Confirm the agreed files and product settings with the partner, including known limitations, availability issues, and the route for raising production questions.
Possible outcomeA documented sample decision and approved production setup for the products included in the launch.
Storefront & order connections
Connect what a customer selects in the store to what the production partner receives.
- Product listings & option structure
Organize the agreed titles, descriptions, images, sizes, colors, and product identifiers so customers can understand the available options before ordering.
- Store & provider configuration
Connect supported storefront and fulfillment services, map products and variants, and confirm which account owns the store, provider relationship, and charges.
- Availability & inventory behavior
Review how the connected services report stock, unavailable variants, and product changes, then agree the checks or manual steps needed for this setup.
- Shipping & customer information
Configure the agreed settings using owner-approved destinations, rates, policies, and provider information, with clear responsibility for tax settings and customer-facing statements.
- Test orders & exceptions
Check the agreed order journey, provider routing, status updates, and relevant failure states, including where someone needs to review or resolve a problem.
Possible outcomeA configured and tested order path with clear account ownership and a record of the checks performed.
Launch & ongoing fulfillment coordination
Clarify who owns the launch and how the store will be supported afterward. Recurring administration is agreed separately.
- Launch readiness & release
Review approved products, listings, provider funding, test results, and outstanding decisions before the owner authorizes the agreed store or collection to go live.
- Order & listing administration
Maintain the agreed product records, listing updates, and order checks within a defined ongoing capacity, with access and approval responsibilities established in advance.
- Provider communication
Coordinate agreed production questions and order exceptions with the supplier, keeping the owner informed of changes that affect the product or customer experience.
- Support, reprints & returns
Define who communicates with customers, reviews issues, authorizes replacements or refunds, and funds them, using the actual provider policies and business decisions.
- Review & practical improvements
Use order issues, customer feedback, and product availability to guide improvements to listings, variants, workflows, or the next collection.
Possible outcomeA launch handoff and, where commissioned, a bounded plan for store administration and fulfillment coordination.
Our process
How we work together.
A label project may use only part of this process. A connected launch follows the relevant stages, with clear approvals and partner responsibilities.
- 01
Discovery
Understand the audience, product idea, existing identity, store, suppliers, and practical constraints. Establish who will sell the product and manage the customer relationship.
- 02
Strategy
Select the product range, production route, required design work, and launch sequence. Agree variants, samples, costs, responsibilities, and the work included in the proposal.
- 03
Design
Develop the agreed product graphics, labels, packaging, and listing presentation. Review the direction against real supplier specifications before preparing final artwork.
- 04
Development
Prepare files, coordinate sample review, configure the agreed store and provider connections, and test the order path. Record approvals and hand over the launch setup.
- 05
Management
Support the launch with content, campaigns, or listing, order, and supplier coordination where needed. Review feedback and plan improvements.
Scope, deliverables & inputs
From product idea to launch.
When it fits
You’re launching a product line, extending your brand into merchandise, or bringing your product, packaging, and store together.
What helps us begin
We’ll discuss your merchant and provider accounts, samples, specifications, production costs, shipping, support, and returns. Supplier policies and carrier timing depend on the engagement.
Possible deliverables
Depending on your scope:
- A product and variant plan identifying selected blanks, materials, colors, sizes, and decoration methods.
- Organized product graphics, label artwork, or packaging files for the agreed specifications and application set.
- Sample feedback, approved artwork versions, and documented production decisions.
- Configured product listings and store/provider connections, with an order-path test record.
- A launch handoff defining account access, customer support, reprints, returns, and any ongoing AVM coordination.
Indicative professional fees / USD
What it can cost.
Use these ranges to start planning. Your quote depends on the work, inputs, and complexity.
- Label design
- $300–900 / defined SKU
- Product / packaging concept
- $600–1,800
- Packaging system
- $1,000–3,000
- Order / fulfillment workflow
- $750–2,500
Broader print-on-demand launch, store, and fulfillment coordination are custom quoted. Product units, samples, production, shipping, and transaction charges are separate.
Media, software, hosting and domains, samples, physical production, shipping, taxes, and transaction charges are separate from AVM’s professional fees.
